Tuesday, June 29, 2010

Thank you.

Building a team on our campuses is so important to the work we do. Lord knows we can't do it alone. We need our administrative colleagues, the Faculty, and the behind-the-scenes folks all on board with our admissions work. That all-important "first impression" cliche. Who has a unique way to say thank you? Who has a way that's not hard on the budget? At Ridley College this year, we gave out Tim Horton (Canada's Dunkin Donuts) cards to our members of the Lower School Faculty and just the other day I hosted the dozen member team from facilities and grounds in my backyard at school for a summer lunch of ribs, corn, potato salad, homemade lemonade, and cookies. The groceries for the whole lunch (include paper plates, napkins, etc.) came to $241. In my mind, that's money well spent. See the smiling and appreciative faces for yourself.

Wednesday, June 23, 2010


SEO=Search Engine Optimization. I get the concept although I can't say I know how to execute it. Does anyone think they do this well? Who does it? Admissions? Tech dept.? As an exercise, I typed "private schools new england" in Google and the top results were various associations of New England schools but right there on the first page of returned results was Groton School and Berkshire School. Of the 100's of schools in New England, how do they land at the top? What are they doing right?