Mission: whatever. Does your school have one? Does it include any of the following words: diversity, whole child, prepare, global, serve, preparation, community, life-long, or excellence? Don't they all? It's the rare school that has a profound mission but they are far and few between. Any great examples anyone? Your own school? But even the solid ones do us in admissions what good? When was the last time you were asked about your mission or to name your mission in a conversation with a parent or applicant? It's about so much more than that. Our work is about the importance of family/school long-term relationships, multi-year investments, and the education of children. It's not about pizza or cars or jeans, people. All that is done in our schools everyday cannot be boiled down to a sentence. And it shouldn't be. Mission: whatever. Snore.
Enjoy the following video. It's entertaining. But at the end of the day, I don't think it's for us.
I really enjoyed "Made to Stick" and think that the Heath brothers have made some great points. We sometimes get so caught up in putting something down on paper that 'defines us' that we forget to ask ourselves the important questions. Looking at what we do everyday, but from the 30,000 foot level is vital -not to mention eye-opening.
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