Cube-a-licious

I was visiting friends in Tampa when we drove by an office furniture store and the big poster on the side of the building said their office furniture was cube-a-licious. Okay, that nailed my funny bone. And to their credit, I have—on and off—thought of them numerous times in the last six weeks. Cube-a-licious. teehee That’s clever!

Then last week while in Africa, I was traveling with a colleague from another Canadian boarding school I hadn’t seen since we were both on tour in China back in the fall. Although she’s never been to my school she told me it stuck in her head after she overheard me tell a kid that skeet shooting was one of our 70+ activities. That simple fact has kept Ridley in the forefront of her mind.

Skeet shooting and cube-a-licious: interesting what rattles around in one’s head. When our schools share more in common than they don’t, it seems rather important to find something that’s uniquely yours. Maybe it’s a tagline/motto or an uncommon activity or something else. But whatever it might be, it seems it’s important that it’s memorable.

After all, doesn’t everyone remember “Where’s the beef?” or “Just Do It.” or “Got Milk?”?

And don’t try and beat me to it—as soon as I post this, I’m filing trademark papers for “boarding-licious™”!