Cube-a-licious

I was visiting friends in Tampa when we drove by an office furniture store and the big poster on the side of the building said their office furniture was cube-a-licious. Okay, that nailed my funny bone. And to their credit, I have—on and off—thought of them numerous times in the last six weeks. Cube-a-licious. teehee That’s clever!

Then last week while in Africa, I was traveling with a colleague from another Canadian boarding school I hadn’t seen since we were both on tour in China back in the fall. Although she’s never been to my school she told me it stuck in her head after she overheard me tell a kid that skeet shooting was one of our 70+ activities. That simple fact has kept Ridley in the forefront of her mind.

Skeet shooting and cube-a-licious: interesting what rattles around in one’s head. When our schools share more in common than they don’t, it seems rather important to find something that’s uniquely yours. Maybe it’s a tagline/motto or an uncommon activity or something else. But whatever it might be, it seems it’s important that it’s memorable.

After all, doesn’t everyone remember “Where’s the beef?” or “Just Do It.” or “Got Milk?”?

And don’t try and beat me to it—as soon as I post this, I’m filing trademark papers for “boarding-licious™”!

35,000ft over the Atlantic

I had to be in Africa on Wednesday. I had to leave Tuesday evening to get there on time but couldn’t leave any earlier as I had a VIP visitor on campus on Monday and Tuesday. My “go to” airline, United, flies my exact route…six days a week. Yup, Tuesday is their off day. So I flew Lufthansa for the first time.

Now in 2010 I flew 149,137 miles (tracked on www.flightmemory.com). I am hardly a novice flyer. But on Lufthansa, I couldn’t figure out how to work the seat, where to plug in my Bose headset, or how everyone but me seemed to have socks and eyeshades. “This shouldn’t be rocket science,” I thought, too embarrassed to ask for help while subtly checking out the actions of fellow passengers for the clues I craved.

I found my airline seat all at once familiar but foreign and found my predicament humiliating, frustrating, depressing, maddening…memorable.

And then I thought about our prospective families and their first visit to our campuses and offices. It’s just visiting another school, right? It should be rather familiar. But I imagine it can also feel rather foreign. What do we do to make our guests’ experience go well? Go memorable, in a good way?

Surely we have the big things covered like visitor parking and good signage. Right? How about a comfortable place to sit that allows a family to be together? And after a possible long ride, is it obvious (to them, not us!) where to find a bathroom or something to drink? Are we careful not to use school-specific acronyms or lingo? What is an OR after all? At my school, it’s an Old Ridlean. To the outsider, it’s nothing more than a reminder that they’re an outsider.

I knew within two minutes of taking my seat on that A340-300 that I was out of my element and my comfort zone, even though flying is perfectly routine for me. It would have been a great help and comfort if a flight attendant had come over and subtly whispered to me, “Is this your first time flying Lufthansa? If so, let me know if you have any questions. I’m here to help.”

Thankfully United is taking me home from Africa. But when I return to campus, my staff will be discussing a, “I’m here to help” perspective with our guests.

(By the way, I found my kit with eyeshade and socks eight hours later when I packed up to deplane!)

You Asked For It!

Okay, I’m taking a break from admissions blogging and meeting the manifold demands of my friends/readers: a post about travel! So, to my fellow travelers—for business or for pleasure—here are some of my key bookmarks. These resources are the backbone of my travel planning.

www.xe.com/ucc
Basic exchange rate calculator

www.seatguru.com
Only to be used when you and I aren’t on the same flight—don’t take my seat!

http://blog.tsa.gov/
This is where I learned I don’t have to take my iPad out of my briefcase. And they’re funny, too!

www.flyertalk.com
The online Bible for maximizing your hotel, car rental, airline, credit card accounts. Warning: it’s addictive!

http://blogs.wsj.com/middleseat/
Scott’s most recent post about the best day of the week to buy a plane ticket is currently the #1 article read on the Wall Street Journal’s webpage.

https://www.americanexpressfhr.com
Use this service 2-3 times a year and it will have paid for itself in free extra nights, free meals, etc.

www.tripadvisor.com
You have to be savvy to not be taken in by someone with an axe to grind or an owner posting about their own business but there’s a lot of good stuff there.

www.zagat.com
Don’t know where to eat in the big city? These guys can help.

Favourite airline alliance: www.staralliance.com
Favourite airline: www.singaporeair.com
Favourite hotel group: www.starwoodhotels.com
Favourite hotel chain: www.peninsula.com or http://www.starwoodhotels.com/stregis/index.html

May your hotel rooms overlook the mountains and not the dumpsters, may your flights find you in the exit row if not an upgrade, may your rental cars not have been last driven by five guys going to a Dead concert, and may your journeys always bring you home safe to what’s important.

The Fat Lady

Today I went to the regional finalists auditions for the Metropolitan Opera in New York City. It was rather inspiring to see these young, talented people so clearly full of hopes and dreams. It was also, honestly, a bit intimidating. How they put themselves out there for everyone else to judge is beyond me. It’s very raw, intimate and personal, even on a stage in front of an auditorium full of amateur judges—and three professional judges.

Each candidate came with a repertoire of five arias. The first one they sang was of their own choosing, presumably the one with the most difficulty while still showcasing their strongest talents. For the second number, the three judges elected what they wanted to hear of the remaining four choices, often asking for only a certain section of the piece. Although they know not what they will be asked to sing, these artists determine their own repertoire so presumably they’re comfortable with any of the judges’ choices.

Their talent, their career ambition and their dream are all focused with laser-like precision: I want to be a mezzo-soprano at the Met! It struck me as the antithesis of what we ask of our applicants. I bet a lot of those candidates on the stage today belting out Puccini or Mozart couldn’t begin to work their way through a high school chemistry lab or a textbook for advanced functions. But they don’t need to; that’s not where their laser is focused.

But we expect that. We expect our applicants to be across-the-board capable and strong. We don’t forgive a failing grade in one subject as long as they have laser-like focus and success in another subject. We want strong students across the curriculum and they better also come with a special talent or passion or skill because just being smart isn’t good enough. If you can’t make a team, cut the auditions for drama, or write for the newspaper, you may find yourself doing the doggy paddle in the wait pool. Good grades in all subjects isn’t enough for your local admissions committee. What else you got to offer?

When is it okay to pursue one thing at the expense of all the others? I don’t know. It’s not even university, is it? The first year or two of university is filled with required 101 this and 101 that. We’re still being stretched and not yet allowed to focus. I guess it really comes at graduate school when you can finally hone in on that MBA or M.Ed. or counseling degree. But why is that finally deemed the appropriate time?

All I can guess is that the talent and passion and vulnerability I saw today would most likely not have been possible if those young people were not allowed their passion and their laser-like focus. You don’t get that talented and you don’t get to be a finalist for the Met when you’re trying to be equally good at everything.

But why don’t we nurture that? Instead, we just deny admission to that.

Welcome, Heather!

So Heather Hoerle at NAIS is our new leader of SSATB. Congratulations to the search committee. None of these volunteers imagined the firestorm of this fall when they kindly agreed to serve on the board of our professional organization. They have all put in more hours than they ever planned or desired. No good deed goes unpunished, right?

I imagine this will be like taking the cork off the bottle that holds hostage the genie. Or I hope it is. Heather has been the lone voice crying in the admissions wilderness at NAIS, an organization that gives little regard to our industry or the work we do. (Do you know, for example, that in its training for new heads, NAIS provides no time for admissions but two days for development??)

It is a challenging time in our business. Some smaller schools are closing due to decreasing enrolments and medium-sized schools are scrambling, with immeasurable pressure on the admissions office but little additional resources or manpower to deliver. Meanwhile, we are top-heavy with a number of senior members of our fraternity recently retired, announcing retirement this year, or contemplating retirement. And/or wishing the balance in their TIAA-CREF accounts would have let them retired when they had planned.

Demands for financial aid are growing, technology makes us feel like the hamster running on the wheel to nowhere, and everyone at our school looks to us to save the financial day. In my two decades in admissions there has never been a greater need for national leadership and voice for our work and our people. Let us hope that unshackled from NAIS that Heather can be just that beacon.

Welcome, Heather. We have been waiting for you.

Ahhh...Vacation!

Happy New Year to everyone! I hope you got to enjoy some time away, if not geographically then at least from your office, desk, co-workers, in-box, email account, headmaster, etc. I’m writing to share a lesson I’ve already learned on my first day back in the office.

What I did this Christmas break that I’ve probably never done before in my career is truly and earnestly stepped away from work, mentally and physically. When in Canada I did not stop by the office and did not check my mail. I put an away message on my email and was (relatively) disciplined about ignoring it. And even when I did check it, I let about 99% of the messages go unanswered until last night or this morning.

So, into the office I strolled this morning with a certain cloud of dread hanging over my head. There are two immediate international trips to finalize, another the first week in February, and a big luncheon with the headmaster in mid-February to execute. And then there is the meeting with the chairman of the Board next Monday. GASP! What was I thinking doing nothing about all of these things for the last ten days??!!

So after saying hi to everyone, meeting briefly with the headmaster and catching up with my staff, I sat down to desk and email with a very specific “to do” list for the day. There were things that I was going to do today, come hell or high water, no matter how late I stayed.

Wasn’t there a previous marketing campaign of the U.S. Army that went something like, “We do more by 10am than you do all day”? Well, today I’m an army of one. What I set aside the day to hopefully accomplish I had done by lunchtime. This is work I had started and stopped before break with little to show for my efforts.

Amazing what some time away—mentally if not physically—can do to clear out the cobwebs, re-charge the batteries, and focus the mind. The world didn’t end because I ignored email for a week and the mountain of mail awaiting my arrival was hardly arduous. It’s a good lesson learned. I bet I got more accomplished this morning than I probably would have if I’d tried working halfheartedly on it over break.

Me: an army of one! Well, for today at least.

Long-Term Investment

We are to the point whereby the sound of airplane wheels touching down on terra firma is almost drown out by the deafening sound of Blackberries, iPhones, and Androids, etc. simultaneously clicking on and the rings, chirps and bells of missed texts, calls, and emails filling the cabin. How can we have gone so long (even on the ½ hour USAirways Shuttle flight from Reagan to LaGuardia!) without contact, without being in the know? We must catch up immediately—we must know what we have missed!

The 21st Century has ushered in an era of constant contact and immediate gratification, and the demand for convenience and speed has never been greater. Do any of the following sound familiar to you? Or about you?! You find it unreasonable that it takes the microwave 3-5 minutes to accomplish certain things. You can’t believe how endless is the wait in the Starbuck’s drive-thru lane. You think downloading a full-length feature movie from iTunes is simply exhausting. And let’s not even get started that FedEx can’t promise anything earlier than 8am the next morning to rural Africa!

That’s our life, right? The “new reality”. We adapt. What’s the big deal? Well, the potential big deal is an article from last week’s New York Times sent to me by Kristin Dabney (whose daughters attend James River Day School), in which the chairman of the economics department at Brigham Young University proclaims the price tag of elite education a long-term investment. His study—and the related newspaper article—is focused on elite higher education but I don’t think it’s a stretch to extrapolate that to elite independent school education.

His study makes the case for paying for just such an elite education (future earnings, graduate school admissions, etc.) but he does specify that families must be willing to think this way and to see the future benefit and payoff from today’s investment in tuition. Are we in the same boat? Not entirely. I think that some benefits of an independent school education are more immediate, more obvious, and more measurable. TABS has done an excellent job of providing proof points for boarding schools and NAIS to a lesser degree for the larger industry.

But what about YOUR school? Once a family wraps their head around paying independent school tuition, what proof points can you offer from your own school that are evidence of long-term payoffs for the investment as well as feed the beast that is parental immediate gratification? What is your school’s evidence?

Don’t leave the beast hungry, as it won’t wait long before it goes down the road to another school for what it needs. It is, after all, in a hurry.

Merry Christmas!